The literary community’s marketing partner
Helping literary businesses, literary organizations, and authors build and execute marketing strategies so you can gain confidence in and control over growing your audience and telling your stories.
Hi! I’m Jessica A. Kent.
I’ve spent over 20 years in the literary community — published author, bookseller, Boston Book Festival director, lit mag staff, library assistant, and founder of Literary Boston.
I’ve also spent 20 years in marketing: writing and managing content only, creating content strategies, overseeing websites, blogs, and social media, and doing lots and lots of copywriting!
The literary community needs great marketing strategies to tell their story to the world — and I can be your marketing partner.
Literary Marketing Services
Marketing can be messy.
Posting here, chasing the algorithm there. Endlessly revising copy that still doesn’t sound just right. Never truly knowing if you’re saying the right things to your audience. Feeling like you’re wasting time, energy, and budget.
But what if you truly knew how to focus your efforts so that you knew what to say, why you’re saying it, who you’re saying it to, and how to say it in a way that makes an impact? Let’s build a more aligned marketing program that gives you clarity and focus, from high-level strategy to the words your audience reads.
Who is this for?
Literary businesses and organizations, including bookstores, literary non-profits, book festivals, libraries
Authors
What I offer:
Marketing strategy and plan creation
Content strategy creation (website, social media, email/newsletter, blog, etc.)
Done-with-you marketing plan execution (content creation, distribution, and measurement)
Marketing training
Marketing program troubleshooting and audits
