Marketing Services
Marketing should always begin with a strategy: a map for what you’ll do, why you’ll do it, who you’ll speak to, and when and where you’ll share content.
Who is this for? Folks in the literary community who want to improve their marketing knowledge and capabilities. I work with literary businesses and organizations, including bookstores, literary non-profits, book festivals, and libraries. I also work with authors as well.
What’s the pain point? You know you need a marketing strategy, yet don’t know where to begin or you’ve stalled out on your current marketing efforts.
What’s the solution? You not only get a map to more easily navigate your marketing efforts, but confidence in and control over building audience awareness and trust, increasing your ROI, and achieving your goals.
What’s the process? Take a look at the offerings below, and fill out the form to contact me. I’ll schedule a call to talk through your needs and build the right package for you.
What will I learn? Head to the “Articles & Resources” page for a free Literary Marketing Playbook where you can get a sense of how I work and what I can do for you!
Individual Marketing Consulting Call
Looking for guidance, feedback, or questions answered about marketing strategy, social media, newsletters, websites, writing for the web, or other marketing challenges you’re facing? Book a one hour consulting call where I can guide you through answers and strategies so you can feel more confident and in control. (Notes and recording sent after.)
$150 per call. Fill out the form below to get started!
Marketing Audit
You have a marketing program in place, but something’s just not working. Let’s figure it out! I look at your marketing efforts — website, content, outreach strategies, and more — and provide a feedback report on improvements you can make today.
Pricing varies depending on scope (but likely few hundred dollars). Fill out the form below to get started!
Marketing Strategy and Plan Creation
We’ll work together to create a comprehensive marketing strategy that includes goal setting, identifying your target audience, choosing your key content topics, solidifying your message and brand, and how to measure your efforts. Then, we translate that strategy into a plan for you to execute across your various content channels: website, blog, social media, email/newsletter, ads, outreach, etc.
Deliverables include a personalized marketing dashboard with your strategy and plan, three audience personae, dozens of focused content ideas, a content calendar, templates, and guidance on set-up, execution, and measurement.
(Add on on-going support as you execute — see below.)
Don’t need a comprehensive marketing strategy but something targeted to a few strategic areas, like social media or newsletter? Let’s talk!
Pricing varies depending on scope (but likely starting around a thousand for comprehensive strategy). Fill out the form below to get started!
Ongoing Marketing Consulting or Coaching
Have you ever wanted a strategic marketing partner to be on call? Book a series of weekly check-ins or retainer access so you feel confident and supported as you execute your marketing plans. (Can be booked separately or added on to the above marketing strategy plan.)
Pricing varies depending on scope (but likely a few hundred a month for weekly access). Fill out the form below to get started!
Let’s work together.
Fill out the form below with what marketing solutions you’re looking for! I’ll follow up to schedule a Zoom call to talk through options and determine the right fit!