Literary Marketing Playbook

How authors, bookstores, book festivals, literary businesses, and literary non-profits on how to create and execute a marketing plan for social media, newsletter, website, blog, and more.

Part I: Why You Need a Marketing Strategy

What is Marketing? Definitions, Concepts, and More

Why Marketing is Important for the Literary Community

Part II: How to Build a Content Marketing Strategy

How is Building a Content Strategy Like Plotting a Novel?

The Five Ws of a Content Marketing Strategy

The Building Blocks of Your Marketing Strategy Step 1: Determine Your Goals

The Building Blocks of Your Marketing Strategy Step 2: Pinpoint Your Key Content Topics

The Building Blocks of Your Marketing Strategy Step 3: Discover Your Target Audience

The Building Blocks of Your Marketing Strategy Step 4: Build Your Brand

The Building Blocks of Your Marketing Strategy Step 5: Choose Your Channels

The Building Blocks of Your Marketing Strategy Step 6: Pick Your Formats

The Building Blocks of Your Marketing Strategy Step 7: Gather Your Resources

Part II: How to Build a Content Marketing Strategy

Execution: Step 1. Channel Set-Up

Execution: Step 2. Building a Content Calendar

Execution: Step 3. Creating and Distributing Social Media Content

Execution: Step 4. Writing and Distributing a Newsletter

Execution: Step 5. Analytics and Gaining Insights from Your Data

Best Practices for Literary Marketing